Yarn supplier Bergère de France distributed in-store brochures containing knitting instructions for its coupons. Customers were invited to pick one of four coupon designs (5-, 10-, 15-, and 20-percent off) and knit their own discount vouchers. Values coordinated with the difficulty levels of the patterns. Agency: BEING, France

|PS| doesn’t know how many customers are willing to work this hard for a discount (the first coupon was redeemed four days after the program’s launch), but we like the concept nonetheless.

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