Here’s a sobering campaign from toy maker Hot Wheels. After pub goers handed over their keys to the valet, these smashed up matchbox car keychains were secretly attached to their keys. At the end of the night, everyone was handed a physical reminder of what can happen when one drinks and drives. Agency: Ogilvy & Mather, India 

Here’s a sobering campaign from toy maker Hot Wheels. After pub goers handed over their keys to the valet, these smashed up matchbox car keychains were secretly attached to their keys. At the end of the night, everyone was handed a physical reminder of what can happen when one drinks and drives. Agency: Ogilvy & Mather, India 

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